Group tags are free-text labels you attach to passes. They're the main way of grouping passes, and they're what makes targeted notifications possible - so they're worth taking seriously early.
Why tags matter more than they look
When you come to send a notification, your audience is built from two things: template and group tags. Templates are given to you by how you've structured your passes. Tags are the only dimension you control.
That means every audience you'll ever want to reach has to be expressible as a tag you thought to add. Tagging as you issue costs nothing; tagging retrospectively means working out who should have had what.
When you're not sure whether something's worth a tag, add it. Unused tags are harmless. A missing tag on ten thousand passes is a genuinely annoying afternoon.
Naming tags
Tags are normalised automatically - lowercased, with spaces turned into hyphens and punctuation stripped. So VIP Members becomes vip-members.
That normalisation is what lets filters match exactly, so it's worth knowing it happens. The tag picker shows you the final form before you commit.
Good tags describe something durable and groupable:
- Cohort -
2026-intake,launch-week - Segment -
vip,student,staff - Location -
london,north-store - Source -
web-signup,event-booth
Avoid tags that duplicate something already filterable. You don't need a membership tag if all those passes come from a membership template - filter by template instead.
Tagging in bulk
From Passes:
- Filter or search down to the passes you want.
- Tick the checkbox on each row, or the one in the header to select the whole page.
- A bar appears at the bottom with the actions available.
- Choose Add tags or Remove tags.
- Pick an existing tag or type a new one - the picker offers to create it.
Adding tags merges rather than replaces: a pass that already has vip and gains london ends up with both. Removing takes away only the tag you chose and leaves the rest.
Selection covers the current page, so if you want to tag more than a page's worth, either raise the rows-per-page setting or work page by page.
Archiving in bulk
The same bulk bar offers Archive. This hides the passes from your list and deactivates them in their holders' wallets - see Pass statuses for exactly what that means.
You'll be asked to confirm, and afterwards you get an Undo on the confirmation message. If you miss it, switch to the Archived tab, select the passes and choose Restore.
Archiving is not just a filing action - it turns the pass off in the customer's wallet. Read the confirmation before agreeing to it, particularly if you've selected a large number of rows.
Finding passes
The list gives you:
- Search - by your own Ext ID, or by pass ID.
- Template filter.
- Status filter.
- Sort - newest, oldest, or by reference.
- Rows per page - up to 100.
- Active / Archived tabs.
Everything is held in the URL, so a filtered view can be bookmarked or sent to a colleague and they'll see the same thing.
Exporting to CSV
Download CSV exports the current view - the same filters, the same tab. Each row carries the pass ID, your Ext ID, the template, the status, whether it's on Apple or Google, when it was created, and its install link.
That last column is the useful one. Export a filtered set and you have a mail-merge-ready list of install links to send out.
The export follows what's on screen, including which tab you're on. If you're on Archived, you'll export archived passes. Check the tab before assuming an export is empty by mistake.
Where to go next
- Choosing an audience - where your tags get used.
- Pass statuses and lifecycle.