CRM-powered wallet passes

Your brand in their Pocket.

Skip the inbox and reach customers on the lock screen. Deliver passes to Apple and Google Wallet with ease. No coding required.

Klaviyo logo
HubSpot logo
Mailchimp logo
ActiveCampaign logo
Constant Contact logo
Campaign Monitor logo
Omnisend logo
Zapier logo
Klaviyo logo
HubSpot logo
Mailchimp logo
ActiveCampaign logo
Constant Contact logo
Campaign Monitor logo
Omnisend logo
Zapier logo
M
Maison Vert
Store credit
$85.00
Member name
Alex Rivera
Tier
VIP
Card
MV-7741
A
Aurora Coffee
Balance
1,250
Card
Coffee rewards
Tier
Gold
I
Ironworks Gym
Visits
214
Membership
Unlimited
Renews
Monthly
F
Fairbanks Library
Branch
Central
Member
Reading pass
Expires
Mar 2027
C
Cellar Nine Wine Club
Tier
Reserve
Membership
Quarterly
Bottles
24 / yr
N
Northside Events
Seat
G14
Event
Live at the Yard
Gate
3
H
Harbour Museum
Member
Patron
Membership
All galleries
Since
2021
L
Lakeside Resort
Days
12 left
Membership
Season pass
Valid
All lifts
M
Maison Vert
Balance
$85.00
Member
Store credit
Card
MV-7741
M
Meridian Golf Club
Handicap
12
Membership
Full member
Renews
Jan 2027
Hold near reader
1-click
Connect your CRM
Auto
Customers become passes
2-way
Data flows both ways
Live
Updates in seconds

How it works

Connect. Design. Sync. Notify.

01

Connect your CRM

Authorize Klaviyo, Mailchimp, HubSpot, or any of the CRMs we support. Your contacts and every property on them become available to bind into passes.

02

Design the pass

Build the pass in a drag-and-drop editor. Bind each field to a CRM property like adding a merge tag. No code, no CSV exports.

03

Sync automatically

Point the template at an audience: everyone, a list, or a segment. Every matching contact gets their own pass, kept in sync as their CRM record changes.

04

Notify on change

The pass updates instantly when a value changes. Add a rule to also push a message to the customer's lock screen. No per-message fee.

Design a pass with data from your CRM

Pass template
FrontBackFeatures
A
Aurora Coffee
Tier
Gold
Member
Alex Chen
Store credit
$18.00
Member ID
AC-10428

Fields wired to Klaviyo

Namefull_name
Tiertier
Store creditstore_credit

When the value updates, the pass updates

store_credit$18.00$25.00
Walletnow
AURORA COFFEE
Your store credit is now $25.00

CRM-powered

Your customer data, now a living pass.

You've already built your audience in your CRM - Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Constant Contact, Campaign Monitor, Omnisend or Me&u. Connect it and every customer gets a wallet pass, personalized with their data - so a tier change or a new balance shows up on their pass automatically. Then PocketPass writes the pass links and who added it back onto every contact.

  • Personalize every pass with your customer data
  • Customers sync into passes and stay up to date
  • See who's added their pass, right in your CRM
Explore CRM integrations
Klaviyo logoKlaviyo
Mailchimp logoMailchimp
Me&u Connect logoMe&u Connect
HubSpot logoHubSpot
Constant Contact logoConstant Contact
Campaign Monitor logoCampaign Monitor
ActiveCampaign logoActiveCampaign
Omnisend logoOmnisend
myne logomyne
Zapier logoZapier
RREST API
WWebhooks

Lock-screen notifications

Lock screen. Not the inbox.

Reach customers where they actually look. Wallet notifications land on the lock screen the way an SMS does - fully branded, no per-message fee, and the pass keeps working long after the message clears.

1

Issue the pass

Your customer taps one link and the pass is in their wallet - no app to install, no account to create. It carries their seat, their gate, their entry code.

  • Apple Wallet and Google Wallet from one design
  • Personalized from your CRM, not a generic card
N
Northside Events
Seat
G14
Admission
General Admission
Gate
3
Doors
7:00 PM
2

Push an update

Change the pass and every saved copy updates in seconds - with a notification on the lock screen, where a text lands. No per-message fee, and the pass keeps working long after the message clears.

  • Instant delivery to every device the pass is saved on
  • Schedule a campaign, or fire one at a segment on demand
  • Or set a rule - PocketPass auto-notifies when a field changes
N
Walletnow
Northside Events
Gate change: use Gate 5 tonight. Doors now 7:30 PM.

Geofenced messaging

Walk by. Notify.

Wallet passes support geofenced push notifications - a channel unique to Apple Wallet and Google Wallet that no app or email can match.

3

Surface it by location

Attach coordinates to the pass. When a holder is nearby, Apple Wallet raises it to the lock screen - no send required, and no other channel can do it.

  • A geofence for every store, venue, or branch
  • Turns passers-by into walk-ins with a timely nudge
Near The Yard
NNorthside Events
Tonight
Gate 5 - Seat G14 - doors 7:30 PM

For marketers

A marketing tool, not an engineering ticket.

Design branded passes in a drag-and-drop builder, send campaigns to any segment, and see who's engaged - all from one dashboard, without asking a developer.

  • No-code pass designer with your brand and images
  • Send to any list, segment, or CRM tag
  • Track installs, opens, and scans in one place
Explore features
A
Aurora Coffee
Tier
Gold
Pass
Member card
Member
AC-10428

Got engineers? Even better.

A REST API and signed webhooks - for the custom bits.

Marketing can ship end-to-end without a developer. When your team wants deeper automation, PocketPass has a clean REST API and signed webhooks to wire it into anything else you run.

Developer docs

Pricing

Try it free. Scale when you're ready.

Start with a 14-day free trial, no card needed. Talk to us when you need volume, SLAs, or custom integrations.

Put your brand in every pocket.

Start in minutes. No app development required.