PocketPass has one plan. There are no tiers of features to compare, no add-ons to weigh up - every feature is included. The only thing that changes with your bill is scale.
Priced on active passes
You're priced on active passes - passes actually saved in a customer's wallet. Not passes you've issued. Not passes you've created and never delivered. The ones that are genuinely sitting on a phone.
That's deliberate. It means you only pay for real, in-wallet reach. Issuing a thousand passes that nobody installs doesn't cost you; a thousand passes people actually keep is the thing you're paying for, because it's the thing that has value.
The number that matters is active passes, not issued passes. A pass a customer uninstalls or that gets removed stops counting - so passes that aren't really in a wallet don't cost you anything.
What's included
The plan starts at $99/month and comes with a 14-day free trial, so you can build templates and issue passes before you pay anything.
It also includes unlimited push notifications. There's no per-message fee - message your passholders as often as it's useful without watching a meter. This is a core difference from SMS, where every message has a cost that adds up fast. With PocketPass the reach you've already paid for stays free to use.
Every feature is part of the one plan. You don't unlock capabilities by upgrading; you're on the full product from day one.
Estimating your cost
The public pricing page has an interactive calculator. Enter your active-pass count and it estimates which tier you land in, so you can size your cost against the audience you actually expect to keep in wallets.
Very large volumes - 100,000+ active passes - are custom. If that's you, talk to us and we'll sort out the right arrangement.
Where to see the current numbers
Pricing tiers can change, so the pricing page is always the source of truth for exact figures and the live calculator. Use it rather than memorising a number here.
Where to go next
- What is PocketPass? - what you get for the plan.
- Pricing page - the calculator and current tiers.